Website graphics and logos
Logo and Graphics work present some unique challenges for the graphics artist when dealing with website development. Unlike print media, website developers need to play a balancing act between the size, quality and quantity of graphics used on any website.

Luckily, there are many graphics formats which are beginning to take hold in this industry, giving the designer more options to choose from rather than just whether or not to include a specific graphic in a site. Graphics take up a lot of space as compared to text. Adding too many graphic attributes to a site will make it slow to download - something that is a concern until such time that everyone has a broadband connection. We hope this day comes soon.

Other concerns with logos and graphics are that the resolution that can be displayed on any computer screen is anywhere from 72dpi (dots per inch) on a Windows based machine to 96dpi on a Macintosh. Print media uses much higher resolution which provides a crisper, cleaner picture.

During the initial consultation, we will spend a lot of time attempting to get the feel for what you wish to express on your website. You will provide graphical work from professional photography, brochures, videotapes, etc. We will be happy to design a logo for you or to recreate your existing artwork to work on the Internet. Many times, providing contact information for your graphical designer used for current company collateral can save money. We can convert these files to be used on your Website very easily. There are also many providers of royalty-free photographs, which can be used to enhance your site or print media. These range in price from $10 - $20 up to a couple hundred dollars each depending on what you are going to use the photograph for. We can use comp images to mark up your site - once we decide which images we wish to use, the images will be purchased and downloaded. A copy of each of these images will be provided on a separate images disk on completion of the project. The rights to use these photographs are then owned by your company for future projects or brochures, etc…

When you use traditionally licensed content, the usage rights are defined and negotiated for your specific project needs. You have access to millions of single images, many of which are unique. The license you have defines how many times the image can be used and in what way. This means that we can monitor use of our images and know "where the images have been." If your project and budget warrant it, we can even provide you with protection against competitive conflict or clear an image for safe use in the US or in other countries. Pricing for traditionally licensed images is based on how the image is to be used. Some of the contributing factors include intended print run, intended use, reproduction size, and distribution. Your Corbis Images account representative will help you to quickly determine the license you need. You can also search our collection online.

The royalty-free license grants you non-exclusive use of the image or CD you select, in as many projects as you like, for a one-time flat fee. Once you purchase an image, it is pre-cleared and ready-to-use in advertising, brochures, packaging, websites, multimedia projects, and more. There are very few restrictions placed on how you can use these images. The royalty-free license also allows you to alter an image and create unique works of your own. The Corbis Images royalty-free collection offers both individual images available for immediate download online and CD titles with 100 images in a specific category. Royalty-free pricing is based on image size and resolution. For more information about image licensing and pricing, visit any of the following photo providers:

www.corbis.com
www.eyewire.com
www.corel.com

If you will be providing the graphics that are to be used on your website, they must be in the following designated electronic formats:

website logos-graphics

  • Simple Text Files (.txt, .text, .rtf)
  • Word Meta Files (.wmf)
  • Word 97 or newer (.doc)
  • WordPerfect 6.1 or older (.wpd)

website logos-graphics

  • Adobe Illustrator (.ai, .eps)
  • Adobe Photoshop (.psd)
  • TIFF files (.tif, .tiff)
  • Portable Network Graphics (.png)
  • GIFs (.gif)
  • JPEGS (.jpg, .jpeg)
  • True Color Bitmaps (.bmp)

Internet Sound

  • AIFF (.aiff, .aif)
  • Wave Files (.wav)
  • Shockwave Audio (.sa)
  • MP3 (.mp3)
  • Real Audio (.ra)

Website Animation

  • Animated GIFs (.gif)
  • Flash (.fla)
  • AVI Movies (.avi)
  • Quicktime Movies (.mov, .qt)
  • MPEG Movies (.mpeg, .mpg)
  • Real Video (.ra)

Should you have a file format not listed above - please contact us to ensure that we can work with it. We have yet to run into a file format that our staff cannot handle.

 

 
(c) Copyright 2001 Brian J. Bliss Design