We know what you have been through; the hours were long and you went through many sleepless nights creating the perfect business plan, obtaining financial backing and building a dynamic online business website.

"So I should be able to sit back and watch the money come in… right?"

All too often, beginning web enterprises start with the thought that designing a dynamic website and putting it on the web is enough - that customers will be pouring money into their site and that website marketing is not necessary. Inevitably, they discover to late that their website is not being found and that they either need the know-how to market their site in-house or need to secure professional website marketing assistance immediately.

Many do not realize the amount of work that goes into a successful website marketing campaign. Keywords, site description, word optimization, gateways, etc.. need to be optimized for each of the major search engines to properly index your site.

Once your site is optimized, it then needs to be carefully submitted and the results continually monitored to find out what is working and what is not. There is no one set of rules, but rather many that are continually changing. Unless you or your in-house staff possesses the time, knowledge and persistence to continually monitor these changing rules, your site's ranking will unquestionably fall into the vastness of the World Wide Web. If you are not in the top 100 - your site will likely not be found.

We are beginning to see where search engine submissions made by these shotgun approach marketing companies are either being ignored by the search engines or being penalized for an automated submission. This is also holding true for using a cheap (i.e. FREE) web hosting company as the search engine generate their revenue by advertising and providing relative content to the people utilizing them for a search. Many of the sites hosted on a free or low cost service are not being looked at the same way as one being hosted by a reputable service. The choice it ultimately yours, but if generating revenue from your website is important, them we can help steer you in the right direction.

The initial website marketing strategy is offered as a free service to our clients to assist us with determining the correct course to take with the design and layout of your site. To help the smaller business that does not have the resources to be able to market their site using our professional, dedicated promotional services - we offer marketing assistance for you to do the work yourself. We will provide an abbreviated marketing plan and instructional assistance for you to be able to market your site effectively. Please keep this in mind: there is no secret method or guaranteed results to a successful e-marketing campaign. It will take considerable effort on your part to successfully market and track your efforts.

We do offer a service to help those who wish to take on this task initially using their in-house staff. Our competitive analysis service provides you an informative look at your rankings with all the major search engines by keyword and search engine. Using these reports provides you a look into how you are currently progressing and gives you the unfair advantage of showing you exactly what is positioned above and below you. Analyze these pages to see what you could do to beat your competition.

We have found that many are successful on their own using these reports to help guide their efforts. Even if we did not develop your website, you owe it to yourself to see how you can move your site up ahead of your competition. We also offer professional, dedicated promotional services for our clients. You will be assigned an Internet Marketing agent and be given the name and e-mail address of your personal representative. We will remain in constant contact with you, learning your business, your competitors, announcing our results and planning together. If your business is in proximity to ours, we'll chat over coffee and end with a handshake or may even find time to hit the local golf course for a couple hours and discuss business over a glass of wine. It is through continuous effort that includes hard work, careful research, knowledge and experience, and developing a smart marketing strategy that your success becomes possible.

Our Website Marketing Plan helps you accomplish this by:

• Setting realistic goals
• Identifying key concepts
• Budgeting resources, money & time
• Defining the purpose of your site & business
• Identifying & profiling your customers
• Defining the products & services offered
• Establishing a unique selling proposition
  

This plan is developed in cooperation between your personal representative and marketing team. Please be aware of those who claim that they will develop the marketing plan for you without working with directly with your key people. You understand the needs and marketing of your business better than anyone else. We understand how to best integrate these points into a web based marketing schema.

There are no shortcuts or magic to insure your success. A business should be prepared to spend more time, money and resources on marketing their website than on its initial development. It is only through a sustained and intense effort over a period of time that the desired results can be achieved. Detailed records are continuously updated to determine the best course of future marketing efforts.

A successful marketing campaign is an evolution (an unrelenting process of tuning and tweaking your web site and doorways until exceptional placements are achieved). The Marketing Evolution never stops until you are #1. (Of course we cannot guarantee a number one ranking, but this is our ultimate goal for all our clients) As long as you're paying, we're working diligently. Automated software has its place, and we use it to hook up with thousands of FFA, eZine, and link exchange sites.

However, when it comes to the top 10 search engines, entries are individually optimized, submitted, verified and monitored. When you need to step beyond the search engines, we can help you manage your banner campaigns, email marketing, affiliate programs, optimize your web site and negotiate strategic partnerships. Search engines are only the first step in a profitable web campaign.

We understand online Internet marketing. Which key words work? Which seem like they should but don't? How many hits can you expect? What will be your cost of sales and how much can you expect to sell? If you're not selling, why? What are your competitors doing and how can you keep ahead? What are the risks and benefits? Marketing strategies are catered to local, national and international efforts. These consulting services are free to web site promotion clients... automated software can't do this, only the human touch. All aspects of the Internet can be managed by Brian J. Bliss Design; hosting, design, marketing and research.